Objective
Potrero Medical is passionate about using machine learning technology and diagnostic strategy to provide precision and predictive care. They need a new brand identity and visual language to convey the message of the new era of bring a new horizon to the medical field and elevate the spirit of improving doctors’ and patients’ relationships.
Role
As the designer in the team, my role was to help create a visual story and the concept of the brand identity; construct a visual system from colors, typography to icon language, and applying them to different touchpoints.
