The Future Product of Ancestry.com
Ancestry is famous for helping the users to identify their genetic origins and understand their family history by providing genetic analysis and surfacing insights through a user-built family tree. However, the current experience of their products didn’t show the emotional and more flexible aspects of families, communities, and self-definition. They needed a new product strategy and vision to keep their leading position in the competitive genetic service industry.
The Ancestry design team came to Method to help them create a product that reshapes the meaning of family history and present a mobile-first vision and story to their executive team.
As a visual designer, my role in this project was to collaborate with the team to build the product's visual system, support and design wireframes, apply visuals to the product design, and create motion pieces in the final pitch deck.