Objectives

Dante Labs is a global gene sequencing and data analysis company specialized in whole-genome sequencing, help user easily identify the potential risk of rare health conditions or rare diseases.

They were asking for improving the consumer gene test kit registration process, health report experience, customer engagement, and create a better product & services ecosystem.

Role and Approach

As the main designer in the Airlift team, my role was to improve the user experience and visual system.

To improve the product experience we identify the current pain points and create a thorough user journey that enables the scalability and tailored experience for different user types, providing a well-functioned feedback loop to improve engagement.

For the visual system, I created the visual system that includes illustration, typography, graphs, icon system, and the product UI. And worked closely with the Engineering team to help with setting up prototypes, provided the interaction animation rules, and support the QA process to make the product more polished.