NASA, The Next Giant Leap
To chose a brand and redesign its brand identity to fit a future vision. Research about the brand history, analyze possible future audiences and structure the future vision and brand direction. The main goal is to create a fresh visual identity which follows the soul of the brand and helps the brand to turn a new leaf for its new vision.
With the new roles in the leading scientific contributions, inter-disciplinaries collaboration and the goal of landing on Mars, the passion and desire of exploring space are being revived. NASA needs a new identity to better reflect its current place and its future goal. I chose to simplify the current “Meat Ball” logo and brings some sense of the classic “The Worm” logo. The idea is to show a sense of “The Next Giant Leap” in an abstract way, to reflect the soul of NASA which aims to “Reveal the unknown, reaching the new height and benefit all humankind.”