Chung Yu Alex Chen

NASA, The Next Giant Leap

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NASA, The Next Giant Leap


To chose a brand and redesign its brand identity to fit a future vision. Research about the brand history, analyze possible future audiences and structure the future vision and brand direction. The main goal is to create a fresh visual identity which follows the soul of the brand and helps the brand to turn a new leaf for its new vision.


With the new roles in the leading scientific contributions, inter-disciplinaries collaboration and the goal of landing on Mars, the passion and desire of exploring space are being revived. NASA needs a new identity to better reflect its current place and its future goal. I chose to simplify the current “Meat Ball” logo and brings some sense of the classic “The Worm” logo. The idea is to show a sense of “The Next Giant Leap” in an abstract way, to reflect the soul of NASA which aims to “Reveal the unknown, reaching the new height and benefit all humankind.”


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A School Project at Academy of Art University
Course—The Nature of Identity
Instructor—Hunter Wimmer
Category—Brand Identity, Logo Design, Manual Design
Year—Spring 2016